Choosing the right email marketing platform might feel like navigating a labyrinth, but fear not, for we're here to lend a guiding hand. Whether you're a novice marketer or a seasoned pro, finding a platform that aligns with your current needs can stir up some butterflies in your stomach. While it's true that Constant Contact boasts a handful of features yet to be adopted by Tarvent, these disparities are but minor ripples in the vast ocean of features Tarvent brings to the table.
Let's uncover the secrets of Tarvent and illuminate the factors that make it shine.
How does pricing compare?
At present, Constant Contact presents its users with three distinct plan levels: Lite, Standard, and Premium. As you ascend through these tiers, you unlock access to a broader spectrum of features—an arrangement not uncommon among various email marketing platforms.
Now, here's where Tarvent brings a fresh twist to the game. We take a different approach by offering a solitary plan: the "Everything Plan." As the moniker suggests, it's a comprehensive package that grants you unrestricted access to every feature in our arsenal.
Let's explore who Tarvent and Constant Contact are tailored for.
Constant Contact caters predominantly to small businesses. While they outshine MailChimp regarding overall features, it's important to note their shared emphasis on serving small businesses. However, there's a noticeable gap in accommodating the needs of burgeoning companies seeking more sophisticated marketing tools.
Enter Tarvent. Among the many distinctions between Tarvent and Constant Contact lies in their pricing strategy. While most competitors offer tiered plans with varying features as the price increases, Tarvent takes a refreshingly straightforward approach with its "Everything plan" – encompassing every feature at one affordable price point. While we relish our collaboration with small businesses – the economy's lifeblood – we also thrive on partnering with enterprise-level clients who inspire us to continuously enhance our offerings, surpassing what competitors like Constant Contact can provide.
Let's dive into the basics of these platforms!
Tarvent embodies modernity, leveraging cutting-edge technology, architecture, and cloud services. Each aspect boasts a sleek, standardized design, from screens to navigational elements, ensuring a consistent user experience. Our multi-purpose screens strike a delicate balance, offering intuitive task flows without overwhelming you with data. The aim? To streamline navigation, empowering you to accomplish more within a single screen. This not only boosts performance and productivity but also enhances overall time management.
In contrast, Constant Contact, much like MailChimp, adheres to an older paradigm with its single-purpose screen design. While simplicity reigns supreme here, facilitating quicker comprehension, the trade-off comes in limited productivity gains over time. This design necessitates hopping from screen to screen to fulfill broader objectives, ultimately taxing system resources and hindering performance. Tarvent, however, favors a different tack: prioritizing intuitive, nimble, and multi-purpose screens to optimize productivity and efficiency.
Contact management
In Tarvent, this aspect forms the bedrock of the marketing landscape. Without robust contact management, hitting the bullseye with your audience becomes a Herculean task. While both Tarvent and Constant Contact provide contact management tools, it's Tarvent that truly shines in handling even your most intricate demands. From organizing to categorizing and segmenting your audience, Tarvent offers capabilities that Constant Contact simply can't match.
See a brief comparison below or go to our Constant Contact comparison page to see a more detailed comparison.
Tarvent |
Constant Contact |
Unlimited number of audiences |
No concept of multiple audiences supported |
Unique identifier: Uniquely identify a contact by one or more fields other than their email address, allowing multiple contacts with the same email address. |
Email address must be used to identify contacts. |
Unlimited sign-up forms |
Unlimited sign-up forms, only one confirmation email per account |
Complete customization of form and page |
Basic customization of form only, only three question types supported, and no page customization support. |
Form-specific detailed reporting |
No form reporting |
Campaign management
Ensuring your message hits the mark at the opportune moment, coupled with a design that harmonizes with your brand and shines across all devices, is paramount. Tarvent's platform boasts many robust features geared towards effortlessly delivering impeccably crafted messages at precisely the right time to achieve your marketing objectives. Conversely, Constant Contact appears to prioritize the fundamentals, leaving experienced marketers or those aiming to make a splash feeling somewhat underwhelmed.
See a brief comparison below or go to our Constant Contact comparison page to see a more detailed comparison.
Tarvent |
Constant Contact |
Send a campaign to an unlimited number of groups and segments within your audience |
Campaigns can be sent to multiple groups (lists) or a single segment |
From domain enforces verification to adhere to new Gmail and Yahoo rules for the best deliverability |
Self-authentication is optional, even though required by Gmail and Yahoo |
Subject line supports personalization, conditional content logic, and emojis |
Limited personalization support and no conditional content support. |
AI-powered content generation for subject lines, preheader, and email content |
No AI-generation content support for subject line or preheader |
Auto-resend rules tell Tarvent to try resending an email if specific bounce types, such as block, occur. |
No manageable rety rules |
Drag-and-drop editor has extensive styling options and editing controls, including wizard-based personalization and conditional content logic generation, so you never have to remember the syntax. |
Minimal design control. Everyone's emails look very similar. Rudimentary conditional content control. |
Template management
Templates are the secret sauce for boosting productivity, maintaining consistency, and leaving a lasting impression on your contacts. Templates serve as your reusable foundation for messaging, offering a springboard to kickstart your communication efforts. While pre-built templates are fantastic for quick setup, Tarvent goes the extra mile by empowering you to invest in brand-specific templates that resonate instantly with your customers and prospects. Here, Tarvent steals the spotlight once more, offering a feature-rich solution that elevates the potential of your templates to new heights, leaving Constant Contact trailing behind.
See a brief comparison below or go to our Constant Contact comparison page to see a more detailed comparison.
Tarvent |
Constant Contact |
Drag-and-drop, HTML code, plain text, and AMP support. |
No custom template support. |
Create a template from scratch or based on a standard template, account template, or campaign |
Well, you can create a campaign based on another campaign or one of Constant Contact's templates |
Set specific areas of the template as read-only so they cannot be changed within a campaign or Journey email using the template. |
No read-only or lock-down support. |
Feature-rich code editor with color coding, collapsible code sections, and wizard-based tools to insert personalization, conditional content logic, and data formatting. |
Basic code editor with no conditional content wizard or data formatting options. |
Template testing with support for multiple email addresses and more to see how the template renders in your various email clients. |
No template testing tools are provided. |
Link checker verifies that your template links are working before you send. |
No link checker provided. |
Automation
Automation is the unsung hero of modern marketing. The ability to seize every opportunity, react with pinpoint precision, and craft a seamlessly curated experience for your contacts is magical, courtesy of Tarvent's powerhouse automation engine. On the other hand, Constant Contact, while technically offering automation, falls short of the mark. It's more akin to a basic drip campaign editor rather than a full-fledged automation engine, leaving much to be desired compared to Tarvent's robust capabilities.
See a brief comparison below or go to our Constant Contact comparison page to see a more detailed comparison.
Tarvent |
Constant Contact |
Create journeys based on previous journeys, standard journey templates, or from scratch. |
Fewer standard journey templates and no ability to copy an existing journey (automation) |
Unlimited entry triggers can be created to control how contacts enter the journey. |
Only one entry trigger per journey supported |
Unlimited exit triggers to remove a contact from a journey when specific conditions are met or events occur |
No exit trigger support |
16+ journey actions can be performed |
Only two actions supported |
9+ journey flow controls are supported, including more advanced engagement splits, decision splits, and more. |
Only two rules (flow controls) are supported |
Split flow controls support up to 10 different paths with the same power as our segmentation engine for condition logic |
Limited to true/false paths based on email or shopping activity only, with no profile support. |
Landing pages
Landing pages are a playground for expanding your audience. For many marketers, the holy grail lies in growing their audience base, and landing pages are the key to unlocking this potential. By strategically aligning ads with landing pages, you can maximize lead acquisition and retention, seamlessly capturing prospect information and gaining permission to engage with them through the most lucrative marketing channel: email marketing.
See a brief comparison below or go to our Constant Contact comparison page to see a more detailed comparison.
Tarvent |
Constant Contact |
Ability to create landing pages from standard templates, previously created landing pages, or from scratch. |
Provides the same level of support with a confusing editor that crashes the browser with extended use. |
Extensive page customization, including SEO tags, favicon, page width, and more. |
Only very basic customization allowed |
Support for personalization and conditional content |
No support for personalization or conditional content |
Ability to display an inline confirmation message, dialog-based confirmation message, a completely customizable confirmation page, or navigate to an external confirmation page. |
Only supports inline confirmation messages. |
Journey integration when specific landing page-related events occur. |
Limited journey integration |
Detailed reporting for each form or other CTA, as well as page-level reporting |
Minimal report |
Surveys
Didn't someone wise once say that asking more questions and talking less is a sign of brilliance? Surveys are your toolkit for giving customers a voice and gaining valuable insights. Discover what your customers love about your products or services, and uncover areas for improvement to attract even more customers. While Constant Contact offers only rudimentary support in this area, Tarvent's meticulously designed interface leaves little to be desired, offering a seamless and intuitive experience that covers all the bases.
See a brief comparison below or go to our Constant Contact comparison page to see a more detailed comparison.
Tarvent |
Constant Contact |
Ability to create surveys from standard templates, previously created surveys, or from scratch. |
No pre-built survey templates provided |
Extensive page customization, including SEO tags, favicon, page width, and more. |
Only basic customization allowed |
9+ question types, including matrix-style questions, birthday, and more. |
Only 5 question types with no support for matrix-style questions |
Optionally map survey questions to audience data fields, allowing known contact profiles to be updated and unknown contacts to be added. |
No support for linking answers to a contact's profile. |
Complete control over every aspect of interacting with the visitor for consistent branding and customer experience. |
Minimal customization |
Journey integration when specific survey-related events occur. |
Limited journey integration |
Digital asset management
Whether you're a newcomer to the email marketing scene or a seasoned veteran, keeping track of all your images, files, and related content can feel like herding cats. Luckily, Tarvent's library comes equipped with many organizational tools to help you corral your digital assets into folders, with tagging capabilities and more. With Tarvent at your side, managing your digital arsenal has never been easier!
See a brief comparison below or go to our Constant Contact comparison page to see a more detailed comparison.
Tarvent |
Constant Contact |
List and folder view with support for multiple folder levels |
Basic list and folder view. No parent/child folders. |
Tagging support enabling view filtering for all assets with specific tags. |
No tag support |
Store images, PDFs, content blocks, and more |
Limited only to images and files, no reusable content blocks |
Content blocks allow for standardized reusable content such as email footers, page headers, and more. |
No concept of content blocks supported |
Ability to search for a file based on the system-generated URL, which is helpful when working with code-your-own templates. |
Minimal search options |
Ability to overwrite existing images and files with newer versions so templates, campaigns, and other items don’t have to be updated when a new version of a file is uploaded. This works with images for emails that have already been sent too! |
No overwrite support provided |
Transactional email
Do you know those messages you get when you forget a password or make an online purchase? They're the unsung heroes of customer communication, swiftly delivering the info your customers and prospects crave. With Tarvent's transactional email platform, you can send these crucial emails from any third-party application – whether it's web-based, mobile, or desktop, or even an internal app behind firewalls. Let your marketing team handle the aesthetics while your developers supply the nuts and bolts of transactional data your contacts require. With Tarvent, it's a win-win for everyone involved!
See a brief comparison below or go to our Constant Contact comparison page to see a more detailed comparison.
Tarvent |
Constant Contact |
Integrated transactional email support |
No support |
GraphQL-based API and SMTP API support, both supporting every feature. |
No support |
Extensive integration with templates, allowing the same functionality as campaigns but with transactional email |
No support |
Drag-and-drop template and code-your-own editors |
No support |
Form-based code generator and testing tools support every option, allowing developers to send their first email in minutes without requiring documentation review. |
No support |
Extensive reporting based on your custom-defined email types, sender domain, recipient domain, custom meta data, tags, and more. |
No support |
Customizable auto-rety rules to handle bounce issues that should be retried, such as temporary blocks. |
No support |
Reporting
Reporting is the Holy Grail for many marketers in gauging the success of their efforts. If you're a die-hard fan of reporting, chances are you've dabbled in Tarvent and experienced its transformative power firsthand. We pride ourselves on leaving no stone unturned and no question unanswered. More importantly, we present every nugget of data in a digestible way for novices and not overwhelming for seasoned pros who crave immediate access to immense data. Our reporting philosophy is simple: to paint the most accurate picture possible, empowering you to confidently make informed decisions. With Tarvent by your side, reporting becomes a breeze!
See a brief comparison below or go to our Constant Contact comparison page to see a more detailed comparison.
Tarvent |
Constant Contact |
Extensive reporting leaving no question unanswered with every detail available online or via exports. |
Limited detailed reporting, not sufficient for experienced marketings needing a clear picture. |
Report center providing access to all reports in a single location |
No concept of a report center |
Report-only user support allowing executives a simple-to-use Tarvent interface that is limited to just the reports |
No report-only access |
Custom reports developed by Tarvent based on your specific needs. You control distribution and if the report should run while we take care of the data preparation and security for Personal Indentifiable Information (PII). |
Limited custom reporting options |
Conclusion
To wrap things up, Tarvent stands tall as a robust platform tailor-made for businesses of all shapes and sizes, offering the assurance that you'll never outgrow its capabilities. On the other hand, while initially user-friendly, Constant Contact can sometimes feel like searching for a needle in a haystack when it comes to finding specific settings or encountering unresponsiveness.
One crucial aspect we haven't delved into yet is security. Here, Tarvent takes the lead with its granular control, surpassing Constant Contact's basic user security – especially crucial when managing a team larger than yourself.
While Tarvent boasts an impressive array of features, we pride ourselves on providing an intuitive platform that novice and seasoned marketers can easily navigate. As you delve deeper into Tarvent's offerings, you'll uncover a treasure trove of features, granting you unparalleled control over every interaction with your contacts. With Tarvent, the possibilities are endless!
TL;DR
Feeling overwhelmed by all this information? We get it. We aimed to leave no stone unturned, perhaps even bordering on being overly thorough.
Here's the gist: while Constant Contact ticks off the boxes for certain functionalities, it falls short in providing even some of the basic industry standards. Take contact segmentation, for instance – a cornerstone of effective email marketing. While Constant Contact supports it, the limited segmentation options render its platform severely handicapped compared to more advanced solutions like Tarvent and numerous other competitors. This shortfall in features is a recurring theme across their platform.
To give credit where it's due, Constant Contact does offer features that Tarvent currently lacks. We're continuously evolving and will soon roll out many of these missing features, elevating our functionality beyond their current offerings.
Now, let's talk affordability. Tarvent keeps it simple with our single "Everything plan," coupled with some nifty add-ons as you delve deeper into the marketing world. But don't fret – we're not big fans of nickel-and-diming you for every little thing. Our add-ons are reserved for substantial functionalities, such as Transactional email, which may not be relevant to everyone.
If you're on the hunt for a platform packed with all the bells and whistles, including some of the most comprehensive reporting tools available, rest assured, we've got you covered. With Tarvent, it's smooth sailing all the way!