We've designed our contact management system to be intuitive from the get-go, allowing you to manage your contacts and everything related to them in one place. This approach helps make your time more productive and less confusing.
You can use the quick or advanced search to find the contacts you want. Advanced searches can be saved as segments for later use.
Do you need to store more information than the default about a contact? Use data fields to add as many fields as you'd like to store proprietary information. You can format the data in an email using data formatters.
Manage your contacts using groups or segments. Groups are static, with contacts only being added or removed manually. Segments run in real-time, such as when sending a campaign, to select contacts that meet specific criteria you define.
It's all in your audience's forms area, where you need to update an unsubscribe form, a profile update form, create a new sign-up form, and more. Unlike other systems, there are no account-level forms to worry about.