Navigating the sea of email marketing platforms can feel like trying to find a needle in a haystack. Choosing the perfect platform, whether you're a newbie or a seasoned pro, can be quite the conundrum. Now, we're not here to throw shade at Mailchimp - it's got its perks. But let's talk about the shining star that is Tarvent and how it stacks up against the competition. So, take a moment, inhale deeply, and let's dive into the delightful world of Tarvent.
How does pricing compare?
At present, Mailchimp presents its users with four distinct plan levels: Free, Essentials., Standard, and Premium. As you ascend through these tiers, you unlock access to a broader spectrum of features—an arrangement not uncommon among various email marketing platforms.
Now, here's where Tarvent brings a fresh twist to the game. We take a different approach by offering a solitary plan: the "Everything Plan." As the moniker suggests, it's a comprehensive package that grants you unrestricted access to every feature in our arsenal.
So, who's Tarvent and Mailchimp best suited for?
Once upon a time, Mailchimp stood tall with a treasure trove of features, catering to the needs of many businesses. However, since Intuit's takeover, it seems like Mailchimp's charm has dwindled, with features disappearing faster than socks in a dryer. Now, it's fixated on cozying up to small businesses, leaving bigger players out in the cold.
Enter Tarvent, the underdog with a different game plan. Instead of stripping away features like a minimalist architect gone wild, Tarvent opts for a more inclusive approach. We believe in making every feature as user-friendly as a microwave popcorn button – so simple, even your cat could figure it out. Our platform is like a buffet, offering something for everyone, from greenhorn marketers to seasoned pros. Plus, we've been called "pretty" and "existential, yet so accessible" – hint, it's a movie quote, but we'll let you ponder over that one.
Let’s talk about platform basics!
Tarvent's got that sleek, modern vibe going on - like driving a car from the future compared to an old station wagon. With Tarvent, you've got smooth sailing ahead, with no pesky interruptions or confusing detours.
Meanwhile, Mailchimp's sticking to its old-school ways with a single-purpose page design. Sure, it's easy to get the hang of, but once you do, you're stuck in traffic with no way out. Plus, all that white space? It's like trying to find your way through a blizzard - you can't see a thing!
Contact management
At the heart of every marketing platform lies the art of contact management. Think of it as orchestrating a symphony – you want each note to harmonize perfectly. A stellar platform should offer an array of tools to organize, categorize, and slice contacts in ways that bring out the best in your campaigns. After all, precision targeting ensures your efforts hit the bullseye every time.
See a brief comparison below or go to our Mailchimp comparison page to see a more detailed comparison.
Tarvent |
Mailchimp |
Unlimited number of audiences |
Unlimited number of audiences (only on premium plan) |
Unique identifier: Uniquely identify a contact by one or more fields other than their email address, allowing multiple contacts with the same email address. |
Unique identifier: Only the email address can be used to uniquely identify a contact. |
Unlimited number of sign-up, profile update, and unsubscribe forms |
1 form per type per audience allowed |
Form-specific detailed reporting |
No form reporting |
13 data types supported |
9 data types supported |
Public and private groups |
No private groups |
Campaign management
Ensuring your message hits the mark at precisely the right moment, with a design that's as dashing as it is on any device, is non-negotiable. Tarvent's platform boasts a treasure trove of features designed to effortlessly craft and time your message for maximum impact, sparing you the headache of micromanaging every campaign detail.
See a brief comparison below or go to our Mailchimp comparison page to see a more detailed comparison.
Tarvent |
Mailchimp |
Send a campaign to an unlimited number of groups and segments within your audience |
Campaigns can only be sent to a single group or segment |
From name and email address can be pulled from a contacts profile. |
Only the from name can be personalized |
From domain enforces verification to adhere to new Gmail and Yahoo rules for the best deliverability |
No domain status indication ensuring proper configuration for best deliverability. |
AI-powered content generation for subject lines, preheader, and email content |
Limited AI-generation content support and requires expensive plan |
Auto-resend rules tell Tarvent to try resending an email if specific bounce types occur, such as a block. |
No manageable rety rules |
Campaign testing with support for custom profiles, multiple email address, and more to see exactly what will be sent each contact based on their profile. |
No campaign testing tool provides. |
Inbox preview to see what how your email looks in Gmail, Outlook, and iCloud Mail. |
No inbox preview |
Campaign previewer to see your email on desktop, tablet, and mobile in landscape and portrait mode with custom profile support. |
Very basic preview only |
Template management
Templates are your secret weapon for boosting productivity, maintaining consistency, and leaving a lasting impression on your contacts. Think of them as your trusty sidekick in the world of messaging – providing a solid foundation for your communications. While pre-built templates are like a quick fix to get you off the ground, investing in bespoke designs tailored to your brand is where the real magic happens. And guess what? Tarvent's got your back on that front, making brand recognition a breeze.
See a brief comparison below or go to our Mailchimp comparison page to see a more detailed comparison.
Tarvent |
Mailchimp |
Drag-and-drop, HTML code, plain text, and AMP support. |
No custom template support. |
Set specific areas of the template as read-only so they cannot be changed within a campaign or Journey email using the template. |
No read-only or lock-down support. |
Feature-rich code editor with color coding, and wizard-based tools to insert personalization and conditional content logic. |
Basic code editor |
Template testing with support for multiple email address, and more to see how the template renders in your various email clients. |
No template testing tools provides. |
Template previewer to see your email on desktop, tablet, and mobile in landscape and portrait mode. |
Very basic preview only |
Automation
Let's talk about the superhero of marketing: automation. Picture this – never missing a beat, always swooping in at the perfect moment, and crafting a tailor-made experience for your contacts. That's the magic of Tarvent's top-notch automation engine. With a toolkit brimming with features, it's like having your very own marketing wizard working tirelessly behind the scenes.
See a brief comparison below or go to our Mailchimp comparison page to see a more detailed comparison.
Tarvent |
Mailchimp |
Unlimited entry triggers can be created to control how contacts enter the journey. |
Only 3 “starting points” can be added. |
Unlimited exit triggers to remove a contact from a journey when specific conditions are met or events occur |
No exit trigger support |
16+ journey actions can be performed |
Only 9 actions supported |
9+ journey flow controls are supported, including more advanced engagement splits, decision splits, and more. |
Only 4 rules (flow controls) are supported |
Split flow controls support up to 10 different paths |
Limited to true/false paths |
Ability to add step conditions allowing a step to be performed only if conditions are met. Otherwise, the contact skips the step and moves on the next stop. |
No step conditions supported |
True multivariate email testing allowed multiple variations to be automatically tested, with the winning varioation going to future journey contacts. |
No multivariate or A/B testing support |
Flow report shows the most popular path as well as the conversion and attrition rate for each step in the journey to quickly identify areas of improvement. |
No flow reporting supported |
Landing pages
Expanding your audience is every marketer's dream. Enter landing pages – the ultimate tool for turbocharging your lead generation and retention game. Picture this: seamless synergy between ads and landing pages, creating a seamless journey for prospects to share their info and join your email marketing party, which, let's face it, is the MVP of marketing channels.
See a brief comparison below or go to our Mailchimp comparison page to see a more detailed comparison.
Tarvent |
Mailchimp |
Extensive page customization including SEO tags, favicon, page width, and more. |
Only basic customization allowed |
Multiple Calls-to-Action (CTAs) supported aand allowed on a single page including forms, buttons, and image links. |
Only a single form CTA allowed |
Support for personalization and conditional content |
No support for personalization or conditional content |
Ability to display an inline confirmation message, dialog-based confirmation message, a completely customizable confirmation page, or navigate to an external confirmation page. |
Only supports inline confirmation messages. |
Ability to preview your landing page on mobile, tablet, or desktop in landscape or portrait mode from your browser. |
No preview tool other than to see what it looks like on the device you’re using at the time. |
Journey integration when specific landing page-related events occur. |
Limited journey integration |
Surveys
Ever heard that the brightest minds are the ones with the most questions and the fewest words? That's where surveys swoop in – they're your ticket to unlocking insights and giving your customers a voice. Dive deep into what makes your products or services shine, and even uncover areas ripe for improvement to reel in more customers than you can shake a stick at.
See a brief comparison below or go to our Mailchimp comparison page to see a more detailed comparison.
Tarvent |
Mailchimp |
Extensive page customization including SEO tags, favicon, page width, and more. |
Only basic customization allowed |
9+ question types including matrix-style questions, birthday, and more. |
Only 5 question types with no support for matrix-style quesstions |
Optionally map survey questions to audience data fields allowing known contact’s profiles to be updated and unknown contacts to be added. |
No support for linking answers to a contact’s profile. |
Ability to display an inline confirmation message, dialog-based confirmation message, a completely customizable confirmation page, or navigate to an external confirmation page. |
Only supports inline confirmation messages. |
Ability to preview your survey on mobile, tablet, or desktop in landscape or portrait mode from your browser. |
No preview tool other than to see what it looks like on the device you’re using at the time. |
Complete control over every aspect that interacts with the visitor for consistant branding and customer experience. |
Extremely limited customization |
Digital asset management
Whether you're a rookie or a seasoned pro in the world of email marketing, wrangling all those images, files, and content can feel like herding cats. But fear not! Tarvent's got your back with a library that's like a digital Swiss Army knife – complete with organizational tools to tidy up your assets into neat folders, tag 'em, and more. Say goodbye to the chaos and hello to streamlined content management!
See a brief comparison below or go to our Mailchimp comparison page to see a more detailed comparison.
Tarvent |
Mailchimp |
List and folder view with support for multiple folder levels |
Basic list and folder view. No parent/child folders. |
Tagging support enabling view filtering for all assets with specific tags. |
No tag support |
Store images, PDFs, content blocks, and more |
Limited only to images |
Content blocks allow for standardized reusable content such as email footers, page headers, and more. |
No concept of content blocks supported |
Ability to search for a file based on the system-generated URL, which is helpful when working with code-your-own templates. |
Very limited search options |
Ability to overwrite existing images and files with newer versions so templates, campaigns, and other items don’t have to be updated when a new version of a file is uploaded. This works with images for emails that have already been sent too! |
No overwrite support provided |
Transactional email
Ever had a mind-blank moment with your password or indulged in a bit of online shopping therapy? Those emails that pop up in your inbox afterward? They're what we call transactional emails – the unsung heroes of customer communication. And with Tarvent's nifty transactional email platform, you can fire off those crucial messages from any corner of the digital world – whether it's a web-based, mobile, or desktop app, or even a top-secret internal system behind firewalls. Let your marketing mavens handle the aesthetics, while your tech whizzes serve up all the transactional data your contacts crave. It's like a well-oiled machine, but with a sprinkle of magic!
See a brief comparison below or go to our Mailchimp comparison page to see a more detailed comparison.
Tarvent |
Mailchimp |
Integrated transactional email support |
No integrated support. Must use a separate MailChimp app. |
Extensive integration with templates allowing the same functionality as campaigns but with transactional email |
Basic template support |
Drag-and-drop template and code-your-own editors |
Only code-your-own editor supported, requiring HTML knowledge. |
Data formatters provide extensive formatting options for your data, including defaults if data is missing |
No support for data formatting |
Form-based code generator and testing tools, which support every option, allowing developers to send their first email in minutes with no need for documentation review. |
No code generater. Read, code, and pray it works. |
Extensive reporting based on your custom-defined email types, sender domain, recipient domain, custom meta data, tags, and more. |
Very limited reporting for opens, clicks, device types, and other basic attributes. |
Customizable auto-rety rules to handle bounce issues that should be retried, such as temporary blocks. |
No auto-rety support |
Reporting
For many marketers, reporting is the holy grail of gauging the success of their efforts. We're talking about those die-hard believers who've experienced the magic of Tarvent, demanded more, and boy, did we deliver! We're on a mission to leave no stone unturned, no question unanswered – and most importantly, to serve up data in a way that's as smooth as silk for the newbies and not a headache for the seasoned pros. Our reporting game is all about painting the clearest picture possible, so you can make those savvy decisions like a boss.
See a brief comparison below or go to our Mailchimp comparison page to see a more detailed comparison.
Tarvent |
Mailchimp |
Extensive reporting leaving no question unanswered with every detail available online or via exports. |
Limited detailed reporting, not sufficient for experienced marketings needing a clear picture. |
Report center providing access to all reports in a single location |
No concept of a report center |
Report-only user support allowing executives a simple-to-use Tarvent interface that is limited to just the reports |
No report-only access |
Custom reports developed by Tarvent based on your specific needs. You control distribution and if the report should run while we take care of the data preparation and security for Personal Indentifiable Information (PII). |
No custom reporting options |
Conclusion
To wrap things up, Tarvent stands tall as a powerhouse platform catering to businesses of all shapes and sizes, offering scalability without the fear of outgrowing our turf. Meanwhile, Mailchimp's simplicity makes it a snug fit for smaller players dipping their toes into email marketing waters.
Now, let's talk security – it's the elephant in the room we couldn't ignore. While we didn't dive deep into security in this comparison, it's worth noting that Tarvent's security controls are in a league of their own, leaving Mailchimp in the dust. Our granular control puts us head and shoulders above the basic security measures offered by Mailchimp, reflecting our platform's laser focus on safeguarding your data.
But hey, don't let Tarvent's extensive features intimidate you. We've crafted an intuitive playground where marketers of all stripes – from fresh-faced rookies to seasoned pros – can thrive without breaking a sweat. And as you delve deeper, you'll uncover a treasure trove of features, putting you firmly in the driver's seat of every interaction with your contacts.
TL;DR
Choosing an email marketing platform can be as tricky as finding the perfect avocado - but fear not, Tarvent is here to save the day! While Mailchimp is like that trusty old hoodie you've had since college, Tarvent is the shiny new superhero suit you never knew you needed.
Tarvent's got features for days, like a buffet at a never-ending brunch. From intuitive navigation to extensive templates and automation that's smoother than a fresh jar of peanut butter, Tarvent's got your back like a loyal sidekick.
But wait, there's more! Tarvent's security is tighter than your grandma's grip on her secret apple pie recipe, while Mailchimp's security is about as basic as your uncle's dance moves at a wedding.
And let's not forget about reporting - Tarvent leaves no stone unturned, providing data so clear it's like reading your horoscope on a sunny day.
So, whether you're a marketing newbie or a seasoned pro, Tarvent's got something for everyone. It's like the Swiss army knife of email marketing platforms without the corkscrew. So what are you waiting for? Dive in and unleash your inner marketing guru with Tarvent!